Founded in London
Launched by a group of technical and strategy experts.
Our Journey and Milestones
SEO leadership through experience and innovation
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Methodology Launch
Introduced the first semantic core models for UK clients.
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Major Recognition
Featured by top digital publications for results-driven work.
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Expanded Team
Scaled with highly experienced analysts and technical leads.
Meet Our Team
Experienced, strategic, collaborative professionals
Alex Hunter
Strategy Lead
MSc Information Management University of Manchester
Technical SEO Architecture
SearchLab UK
Alex brings over twelve years of experience in technical SEO and site architecture for competitive sectors across the UK and Europe. Known for analytical thinking and innovative strategies.
Priya Patel
Lead Analyst
BSc Computer Science King's College London
Semantic Clustering
BrightEdge Digital
Priya has a passion for data, specialising in search behaviour insights and semantic mapping. She excels at translating complex findings into actionable SEO plans for clients.
Michael Davies
Technical Director
BEng Software Engineering Imperial College London
On-Page Optimisation
Digital Orbit
Michael oversees technical optimisation, linking data, on-site structure, and compliance. He ensures client sites are agile, scalable, and meet best practice standards.
Sara Lee
Content Architect
MA Digital Publishing UCL
Topical Content Design
ContentWorx Group
Sara leads the content mapping process, coordinating site-wide frameworks, pillar structures, and brand voice. She helps transform complex concepts into audience-relevant narrative.
Guided By Clear Values
Mission
Empower UK brands to achieve lasting SEO growth through innovative semantic models, ethical practices, and transparent guidance.
Vision
Advance the industry's approach to search through evidence-driven methodology and collaborative partnerships.
Integrity
Always prioritise honesty and clarity in communication and process.
Adaptability
Continue evolving to match changing markets and search trends.
Client Focus
Stay close to every client's needs and industry context.